Steve began his career at The Juice Plus+ Company in 1989. He has held several positions during his tenure, the most extensive role was as Director of Customer Care, where he implemented many of the quality standard being used today.
In 2013, Steve was tasked with leading the Tower Garden division of The Juice Plus+ Company. He and his team work in the areas of innovation, brand development, expansion and special projects, such as developing grow lights and Tower Garden HOME, which makes year-round growing possible. Steve serves as the Senior Director of the Tower Garden division, helping people grow their own fruits and vegetables in their homes and in farms across the world.
James was born in Tuscon, AZ, into a military family which allowed him to live in MS, GA and TX throughout childhood. He received a Bachelor of Applied Science in Accounting from the University of Central Florida in 2003. He worked in public accounting for several years with Grant Thornton. This expertise enabled him to learn from a diverse client set that covered several industries.
In 2007, while working as a consultant, he met Tim Blank and joined the Future Growing team. He worked closely with Tim over the next few years helping to grow Future Growing. In 2016, James became Director of Tower Farms in the Tower Garden division of The Juice Plus+ Company.
Tim’s Horticulture degree from Valencia College and career as Chief Horticulturist for the Land Hydroponic Greenhouses at Walt Disney World Company led Tim and his wife, Jessica, to start Future Growing in 2006. Future Growing’s mission was to make vertical farming and fresh local produce available to all. To make this happen, the Future Growing team identified the Tower Garden technology as the best vehicle to accomplish the mission.
In addition to further developing the Tower Garden technology and product line at Future Growing, Tim invented a first of its kind, one-size-fits-all hydroponic mineral blend that allows for a wide range of fruits and vegetables to successfully grow in Tower Garden. On the commercial side, Tim invented the commercial farming system for Tower Garden and in 2012 patented a next-gen rotating aeroponic Tower system.
The Juice Plus+ Company partnered with Tim and Jessica Blank to bring this technology to an even broader audience. Today, Tim serves as Chief Technology Officer of the Tower Garden division of The Juice Plus+ Company.